Staedtler


Staedtler at the discounter

In Europe Staedtler stationery is a familiar and regular special buy at Lidl, a discount supermarket chain.

I’m happy to see that Staedtler stationery is now also available at their competitor Aldi, a similar and probably better known discount supermarket chain. I don’t remember seeing Staedtler products at Aldi UK before.

It’s of course no wonder that all the pencils where sold out when I saw the Staedtler stationery. There were only a few erasers left.


Ten Staedtler Noris in Nine Seconds 4

It’s nice to know that British schools recognise a good pencil when they see one and that Staedtler’s Noris is, as far as I can tell, by far the most common pencil in British schools. If I could only have one pencil for the rest of my life it would be the Noris, without a shadow of a doubt.

In this school scene from the British TV series Catastrophe (Season 4 Episode 2) you can see ten Staedtler Noris in nine seconds
Animated GIF - Find & Share on GIPHY

(It’s an animated gif, so you might depending on the browser you use you might have to click on it first.)

Since we’re on the topic of Staedtler anyway: have a look at this drawing tube (to transport drawings, etc.) in a Mars Lumograph look. Cool.


The school scene in this blog post has been added to the Noris in the Wild page and is from the Channel 4 series Catastrophe. I believe that the use of the animated GIF shown in this blog post falls under “fair dealing” as described by the UK Copyright service.


Stationery Factlets #6: Staedtler was the first European manufacturer of mechanical pencil leads 6

Time for another stationery factlet: Staedtler was the first European manufacturer of mechanical pencil leads.

Staedtler made lead holders and leads for the lead holders for a long time. Below is a page from their 1935 catalogue.

Staedtler Catalogue 1935

Staedtler Catalogue 1935

When thinner lead diameters were introduced Staedtler was the first European manufacturer of these thinner leads – the kind of leads I would refer to as mechanical pencil leads.

Staedtler’s catalogues from the 1960s don’t seem to show pictures of these leads, but the catalogue from 1970 does – and it shows a very familiar lead container.

Staedtler Catalogue 1970

Staedtler Catalogue 1970

Staedtler Catalogue 1970

Staedtler Catalogue 1970

The Mars lead container still has the same shape today, but the plastic is now transparent. The opening of this lead container has the perfect diameter for refilling Mars micro mechanical pencils as you can see in the old video from my 2015 neox blog post.


I would like to thank Eberhard Rüdel for his detective work regarding my mechanical lead questions.