Staedtler’s new Mars 502 Lead Pointer Tub box

I’m not sure why, but the most popular video on the Bleistift YouTube channel is a video explaining how to use Staedtler’s lead pointer.

How to use a lead pointer tub might not be that obvious. That must certainly a factor contributing to the video’s popularity, but it still doesn’t explain why the video remains popular to this day.

Many of the comments show that buyers of the lead pointer often don’t know how to use it properly and that they wish they had known about the video earlier.

Three years ago, one of the comments (see above) posted under the video said that Staedtler should point to this video. Well, a few days ago a follow up comment was posted (see below). It came from Bleistift viewer Björn who found the video because Staedtler is now printing a QR point on the lead pointer box, pointing to the Bleistift video explaining how to use the lead pointer!

What a surprise that was!! Björn also sent some photos of the new box with the QR code.

Thank you Björn for letting me know and thank you Staedtler for linking to the video.

5 thoughts on “Staedtler’s new Mars 502 Lead Pointer Tub box”

  1. While I’m glad to see Staedtler using your excellent video…I’m also a bit puzzled by their direct link to YOUR video via a QR code on their product without even notifying you…Seems…inelegant to not say otherwise?

  2. So cool and so lazy of them at the same time 😀
    It would be even cooler to replace the content with something bonkers :))

  3. Thanks for your comments.
    Hehe, I won’t replace the content. It seems to be very useful for many buyers.
    There’s another video on my channel that seems to help people figure out how to refill the lead in a mechanical pencil. It’s nice that people with not much stationery experience seem to be able to get help from these videos.

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