Here’s my (incomplete) collection of Noris spottings in the wild.
An icon I used to see on a daily basis, it looks like the Noris. Found in Okular, the document viewer in KDE 4.
Staedtler’s pencils’ image as typical pencils means that you can see them often when an association with school is needed or in related advertising, as in the example seen on the right. The advertising, probably created specifically for the UK and Ireland, was on a phone booth. A Staedtler Noris can be seen, even though the film is from the USA, where the Noris is not officially distributed and not available.
In the next example Harvey Nichols, a posh department store, used Noris look-alikes in their shop window to advertise perfume – I am not sure what the link between the perfume and the pencils is.
A photo of an Alessi sharpener in the shape of a beaver, with a Noris on the packaging.
Used by celebrities
Fawlty Towers (British TV series)
In episode 1 they are mainly using Staedtler’s Tradition. In later episodes the Noris is more common. In the second screenshot you can see Basil Fawlty (John Cleese) sharpening his Noris with a knife.
Der Alte (German TV series)
House of Cards (British TV series)
They also had some really nice pen trays in House of Cards.
Commissario Montalbano (Italian TV series)
Commissario Montalbano, the famous detective from Sicily, is a keen user of the Staedtler Noris1. Even though he’s driving around in an old Fiat Tipo his home is fantastic and is furnished and and decorated with classic and vintage bits and bobs, just like the grand homes of the criminals he is visiting. The Noris is a suitable pencil for him to use as it is the archetypal European pencil – even though it is a surprising choice as it is clearly a branded item.
Tatort (German / Austrian / Swiss TV series)
Fangavaktin (Icelandic TV series)
Daníel Sævarsson (actor: Jörundur Ragnarsson), one of the main characters from the …vaktin series and from the film Bjarnfreðarson, this time with a Noris in episode two of Fangavaktin.
Borgen (Danish TV series)
The Danish Prime Minister and his advisor on a trip to England. Each of them has a Staedtler Noris in front of them on the table.
The Armstrong and Miller Show (British TV series)
You can see Staedtler Tradition and Noris pencils in several school sketches in The Armstrong and Miller Show. Staedtler pencil’s use in The Armstrong and Miller Show is not really surprising. They are common and also to some extent the archetype of a pencil used in British schools.
The Story of England (British TV series)
More exciting Noris spotting from Sean:
The 6-part series from the BBC called The Story of England by Michael Wood features Staedtler pencils in several shots. Here’s a photo from this series, featuring a Welsh-made Noris.
To celebrate 350 years of Bleiweißsteftmacherhandwerk the Franconian and Bavarian regional news reported live from Staedtler’s factory on 25 September 2012. The reports were only a few minutes long.
Outnumbered (British TV series)
There is a very small chance that this is a Fox Essentials copy, but I think it’s a Noris – The Fox Essentials has a white eraser.
Quartet (British film)
I haven’t watched this film, but Sean was kind enough to tell me about it and to send me this screenshot.
The Bletchley Circle (British TV series)
Comrade John from the Pencil Revolution sent this screenshot from The Bletchley Circle, a murder mystery set in the famous1 Bletchley Park in 1952. I’m not sure though they would have used a Noris in H there2 – Staedtler took the Royal Sovereign Group over in the 1970s, so the code breakers would have been more likely to use Wolff’s Royal Sovereign.
Episodes (British TV series)
In Episodes Sean Lincoln (played by Stephen Mangan2 ) is using a Stadtler Noris in the USA, even though it isn’t officially on sale in the USA. The character must have brought it from the UK, the desk is full of Noris pencils ..or, in the real world, this scene might have been filmed in the UK.
Shaun the Sheep is using a Noris. Who would have thought. Yes, it is a cartoon version of a Noris, but it is unmistakably a Noris. Nice!
Bach: A Passionate Life (British TV documentary)
I haven’t watched this documentary either, but Sean was kind enough to tell me about it and to send me this screenshot.
Engrenages (French TV series)
A Noris in the first episode of the fifth season, used by juge Roban.
Uncle (British TV series)
A Noris in Episode 3 of Uncle. This episode gives you the opportunity to admire the Noris in Nick Helm’s right and left hand and in his mouth.
The Game (British TV series)
MI5’s Alan Montag is using a Staedtler Noris. There are a lot of pencils in the series, but usually they are unidentifiable yellow/orange pencils.
Make me Welsh (British TV documentary)
A documentary about schools in Wales, featuring the Noris (formerly made in Wales).
…and another documentary, this time about using Chinese teaching methods in a British school.
The England and Wales Cricket Board’s “ECB.tv” interviews fast bowler Mark Wood after the team’s match against Pakistan A. The reporter has tucked an end dipped Noris HB (by the looks of the dip’s colour) behind his ear.
Another Noris in the wild. This time: during Saturday evening prime time on Channel 4 ..on George Clarke’s Amazing Spaces.
Upcycling expert Max McMurdo is using a Noris to design a floating home, built from a shipping container.
A Noris in several episodes of the Belgian TV series Professor T. The Staedtler Noris belongs to inspecteur Daan De Winter, played by Bart Hollanders.
10 Noris in 9 seconds in the second episode of the fourth season of the Channel 4 TV series Catastrophe.
I believe that the use of the screen shots of the Noris pencils falls under “fair dealing” as described by the UK Copyright service.