After reading the previous Staedtler x Star Wars blog post, Bleistift reader Matthew asked for pictures of the licensed pencils made in Staedtler’s Welsh factory, so I dug some out:
Mask pencilsBravestarr pencilsCapers pencilsDavid The Gnome pencilsDogtanian and Spot’s pencils Mickey Mouse pencils
Merchandise from TV series and movies is all around us and is also pretty common in the stationery world, but a lot of the licensed stationery doesn’t actually show the manufacturer and quality is sometimes dubious.
In the Eighties and Nineties Staedtler used to produce quite a lot of licensed pencils with designs linked to TV series and movies. Most of these were unbranded, i.e. as a consumer you weren’t able to see these were actually made by Staedtler. It seems that this is down to the fact that in most cases Staedtler didn’t purchase the licence but produced the pencils according the customer specifications. This seems to be still common: the manufacturer is not the licence holder which might also explain the poor quality of a lot of licensed stationery as the company holding the licence might just get the cheapest factory to produce the pencils as the products get bought because of the licensed characters, not because of the quality.
I had a big collection of licensed pencils made in Staedtler’s Pontyclun factory in Wales but decided to let them find a new home as I just have too many pencils.
The printing on the pencils included some globally well known trademarks, like Lion King and Teenage Mutant Ninja Turtles, but also a lot of UK specific brands that are not well known outside the UK and Ireland, e.g. Beano and David the Gnome. To my surprise one type of pencil was particularly popular, the MASK pencil, based on an animation from the mid-Eighties. Even though I watched a lot of children animations in the mid-Eighties I was not familiar with this series and rather surprised by the popularity. The same is true for another series I wasn’t familiar with and that seemed to be very popular: Bravestarr.
The collector who took these pencils made me aware of Star Wars stationery that Staedtler used to produce and that I want to share with you today.
Seen in our scout hut – when sharpening the pencils there with the Rolls Royce of pencil sharpeners: old Noris school pencils, with several attributes that the new Noris school pencils don’t have any more:
the label, including the fonts used, has changed quite a bit
the factory in Pontyclun, where these pencils were made, does not exist any more
It was nice to come across these in the wild. If you like to see more Noris pencils in the wild have a look the the Noris in the wild page.
PS: It was a surprise to also find the UK’s official ballot pencil, used in election, in the scout hut’s collection of pencils. It’s not the first time I came across unexpected pencils in a scout hut.
In a recent blog post I talked about the new upcycled Noris in the UK. The upcycled version is extruded using a composite wood/plastic material instead of wood. The lead is also extruded and quite different to traditional pencil leads. Glenn, who is a Bleistift blog reader, told me that down South, in London where he lives, the change to the upcycled version of the Noris started last Summer. I guess there’s a higher Noris turnover over there. Around here there are still supermarkets that have not even started stocking the upcycled Noris and only sell the older wood-cased version.
We then also talked about how to recognise if the pencil is upcycled or not. There can be some confusion as I have seen upcycled Noris in the old packaging and Glenn told me that he has seen upcycled Noris pencils that don’t have “Upcycled Wood” written on the barrel.
Here’s a little video that spells out how to recognise which version you are seeing (based on wood grain and lacquer near the cap).
After a posting about Staedtler’s upcycled wood pencil, the pencil formerly known as Wopex, I want to show another extruded pencil sold under the Staedtler brand. This one isn’t quite as easy to get hold of as the upcycled wood ones.
This is a Chinese-made set of pastel colour pencils. While I am not aware of Staedtler having its own factories in China, the company does ask other manufacturers to produce goods to their specifications. The Noris 511 120 sharpener is one such example, as is the pastel pencil set shown here.
If you look at the packaging you see icons that indicate that you shouldn’t sharpen this pencil in a rotary sharpener, presumable because of the hardness of the material that encases the lead.
When looking at the ‘wood replacement’ you can actually see what seem to be tiny air bubbles in the material, presumably to make the material softer. This look reminds me very much of the BIC evolution pencil. The air bubbles might help to make the pencil easier to sharpen, by making the material less dense compared to many other recycled material pencils, like the ones made from CD cases (see Battle of the eco pencils or Lancashire Science Festival pencil).