Unfortunately work didn’t leave me much spare time so I didn’t get round to finishing the Cento3 graphene pencil blog post yet, but with the previous blog post here being four weeks old I thought it’s time for a quick ‘Bleistift is still alive’ post.

Today I want to show you a fifty year old advert for the Lamy exact and some other Lamy pens, including the Lamy 2000. At the time the Lamy 2000 was about five years old.

This advert is currently being sold on eBay and is listed as being from 1971.

I have translated the text for you:

You may be able to afford illegible handwriting, but not an unclean one.
Leave the cleanliness of your handwriting to LAMY exact. The ballpoint pen with the perfect technology and functional design.
Its large capacity refill with a stainless steel tip guarantees a problem-free 10,000 m writing line. With a single
refill you will write evenly and cleanly for at least a year.
Every time you click this refill ready for writing, it turns by 120 degrees. Like this it cannot be worn down on one side only, cannot blot, cannot smudge. Additionally, the ‘signal marker’ indicates whether the refill is extended.
In short, any advantage that is imaginable for a ballpoint pen – the LAMY exact has it. For an always clean and
exact handwriting.
You can find the LAMY exact range with large capacity refill in leading stationery stores.

In the price list the Lamy 2000 range is being referred to as ‘The manly range’. The more affordable Lamy design 20 range is being referred to as “The young range’.

For reference: In 1971 10 DM were equivalent to 3 US Dollars or £1.20.

According to Lamy’s history page the Lamy exact came out in 1964 and was Germany’s first ballpoint pen with a large capacity refill.

I plan to add information from this advert to Stationery.wiki’s Lamy page.