Unfortunately work didn’t leave me much spare time so I didn’t get round to finishing the Cento3 graphene pencil blog post yet, but with the previous blog post here being four weeks old I thought it’s time for a quick ‘Bleistift is still alive’ post.
Today I want to show you a fifty year old advert for the Lamy exact and some other Lamy pens, including the Lamy 2000. At the time the Lamy 2000 was about five years old.
You may be able to afford illegible handwriting, but not an unclean one. Leave the cleanliness of your handwriting to LAMY exact. The ballpoint pen with the perfect technology and functional design. Its large capacity refill with a stainless steel tip guarantees a problem-free 10,000 m writing line. With a single refill you will write evenly and cleanly for at least a year. Every time you click this refill ready for writing, it turns by 120 degrees. Like this it cannot be worn down on one side only, cannot blot, cannot smudge. Additionally, the ‘signal marker’ indicates whether the refill is extended. In short, any advantage that is imaginable for a ballpoint pen – the LAMY exact has it. For an always clean and exact handwriting. You can find the LAMY exact range with large capacity refill in leading stationery stores.
In the price list the Lamy 2000 range is being referred to as ‘The manly range’. The more affordable Lamy design 20 range is being referred to as “The young range’.
For reference: In 1971 10 DM were equivalent to 3 US Dollars or £1.20.
According to Lamy’s history page the Lamy exact came out in 1964 and was Germany’s first ballpoint pen with a large capacity refill.
This is not the first time that I mention the fact that Staedtler pencils are quite common in the UK The blog post about the Staedtler Tradition and the one about the Chung Hwa drawing pencil both mentioned this, then there also the post about Staedtler UK.. Today I want to show you some examples of Staedtler pencils seen on TV. In the UK school is about to start soon, so there’s even Staedtler advertising on TV these days. The examples shown here are however not part of an advertising campaign and I believe that Staedtler pencils have just been used because they are quite common. I apologise as nearly all picture shown have been taken from TV series. As usual, all pictures not taken by myself come with a note explaining where they are from or who owns the copyright.
Let’s start with real, i.e. non-fictional, people using Staedtler pencils.
I’ll skip photos of Stephen Wiltshire using Staedtler pencils. One reason is that you might remember seeing him using a Staedtler pencil from a blog post from March 2010 about the Staedtler Tradition. The other reason is that about a year after the blog post he started making advertising for Staedtler, so any new pictures showing him using Staedtler pencils would arguably be because of his contract with Staedtler, not because of the omnipresence of Staedtler pencils. I have seen him using other pencils in the past, I assume he is only or mainly using Staedtler products now.
Gordon Ramsay is a celebrity chef in the UK. Since he has been mocked in South Park I assume he must be a celebrity in the USA, too – or at least be known there. Here are photos of him in an episode of his TV series Ramsay’s Best Restaurant, where a restaurant ten miles from where I live was competing. I first wasn’t sure whether this is a real Tradition 110 or one of those copies available in many shops, but during this episode there were some moments when the reflection of the writing on the pencil can be seen quite well. It is not a copy.
You can see Staedtler Tradition and Noris pencils in several school sketches in The Armstrong and Miller Show. Staedtler pencil’s use in The Armstrong and Miller Show is not really surprising. They are common and also to some extent the archetype of a pencil.
Staedtler’s pencils’ image as typical pencils means that you can see them often when an association with school is needed or in related advertising as in the example seen on the right. The advertising, probably created specifically for the UK and Ireland, was on a phone booth. A Staedtler Noris can be seen, even though the film is from the USA, where the Noris is not officially distributed and not available.
In the next example Harvey Nichols, a posh department store, used Noris look-alikes in their shop window to advertise perfume – I am not sure what the link between the perfume and the pencils is.
Before I finish this blog post, a quick look at fictional characters outside the UK who use Staedtler pencils.
In the US-American TV series How I Met Your Mother the main characters, architect Ted Mosby (actor: Josh Radnor), can be seen using a Staedtler Mars Lumograph. Unlike the Noris and the Tradition, the Mars Lumograph is officially being sold in the USA. A fitting pencil: in the past the Mars Lumograph has been advertised a pencil for technical drawings and for engineers.
I apologise for the poor quality of these photos.
His second appearance in this blog …both times with a pencil: Daníel Sævarsson (actor: Jörundur Ragnarsson), one of the main characters from the …vaktin series and from the film Bjarnfreðarson, this time with a Noris in episode two of Fangavaktin.
In previous blog posts the Tradition was written with lower case letters because this is how the name is printed on the current version of this pencil. I decided to capitalise Tradition from now on, but I will probably refrain from changing the spelling in previous blog posts.
I would like to thank Mrs Schmitt from Staedtler for giving me permission to use Staedtler’s photo of the Harvey Nichols shop window.
I believe that the use of the following images falls under “fair dealing” as described by the UK Copyright service:
The two photos of Gordon Ramsay and the Staedtler Tradition, taken from episode three of the TV series Ramsay’s Best Restaurant
The two school sketch photos, taken from the second series of the TV series The Armstrong and Miller Show
The photo of the UK advertising for the film Diary of a Wimpy Kid 2
The two (poor) photos taken from the TV series How I Met Your Mother
The two photos taken from the TV series Fangavaktin
By the way, this is blog post 112. Quite fitting, as 112 is the article number of the rubber-tipped Staedtler Tradition.