Recently, I had the pleasure of talking to Sabine Syfuss-Arnaud, a journalist from the leading French business magazine Challenges. She was writing an article about Faber-Castell and its new CEO Daniel Rogger.
We talked about his plans for China and the factories in Germany, Brazil and China. You might have guessed that I had to mention Staedtler in that conversation (of course) before we talked about what makes the best pencils and other topics.
Her article is out now (Challenges N°545 – 7 Décembre 2017).
This is a public service announcement. <Muzak playing in the background>
Many of our citizens have already been affected by a new type of fraud. The shameless fraudster don’t stop their relentless efforts to cheat us out of our well deserved stationery, working on schemes to exploit our deep desires for luxurious writing instruments.
The latest victim of the fraudsters is one of the staple pencils found in the office supply cabinet of bankers and dictators of small countries, the Graf von Faber-Castell Eine Cassette * hochfeiner Taschenbleistifte * Nr. II, versilbert.
Luckily, the forger behind this fake pencil that offers incredible resemblance to the original Graf von Faber-Castell made a tiny, but important mistake. This means that the fake pencil can be spotted without the need for carbon dating:
Unlike the real pencil, which is inscribed “Graf von Faber-Castell” the forger must have been a bit too much of a Tom Selleck fan and inscribed the cap ‘Magnum’. Open the picture in a new tab to compare the details. They also seem to have used a TiTi Kyung In T-Prime which had repeated appearances in this blog since 2009.
If you have any tips that could lead to the arrest of the forger please contact the Posh Stationery department of your local anti fraud organisation.
Just to spell it out to avoid misunderstandings: I can’t say this is a popular pencil (it’s not a popular Montblanc model) so I doubt anyone (other than myself for the photos in this blog post) would create a fake version.
After the quick interruption to my Insights X posts (I just had to post about October’s Pencil Pot of the Month, so that the post is on time): let’s continue with all the cool stuff from Insights X and move on to Faber-Castell.
Unfortunately there wasn’t enough time for me to look around at their stand as much as I would have wanted to, so this is not a in-depth as I would have liked it to be.
Faber-Castell did hand out goody bags to everyone from the blogger group and I am quite happy that this included the green (Castell 9000) version of the Perfect Pencil. You might remember that I lost mine after years of use. This summer I bought a new green one in Müller, a German drug store chain. They sell them for around €8. Even though I got one again since summer it’s nice to have a spare one (the one from the goody bag) – just in case I lose it again. In my opinion the Castell 9000 version of the Perfect Pencil is by far the best product Faber-Castell is selling (but I also love their dust free eraser).
One of the new line of products Faber-Castell presented was the Pixel-it line. My guess is that if adults want to be kept busy with colouring books then children want that to. Faber-Castell thinks that with normal ‘connect the dots’ pictures you often know in advance what the final result will be.
This reminds me of a scene from Red Dwarf with our favourite Scouser. This video should hopefully start at the right scene (7 minutes 44 seconds in).
With these new Pixel pictures you don’t draw lines but colour squares / pixels that make up the picture. The colour you are supposed to use is printed as a number in the square, which solves the problem of making it too easy to recognise the shape of the final picture too soon. I think it is possible to recognise some shapes, before starting to colour the picture – especially if there are areas of colours represented by a single digit number next to areas represented by a double digit number, but the surprise doesn’t get spoiled as much as with connect the dots pictures.
Here’s a magnification of the picture above so that you can see how the numbered pixels look like:
The centrepiece of Faber-Castell’s stand was the Karl Box. They were so proud of it, they also presented it at the entrance of the trade fair Hmm, somehow reminds me of the old Remington ad.. It contains a selection of Faber-Castell pens and has been created together with Karl Lagerfeld. It’s limited to 2,500 and the price is 2,500, too – €2,500 that is.
I was quite excited to see Insights X branded Grip 2001 pencils. Unfortunately they were not part of the goody bag.
In the press pack I saw that Faber-Castell has also released
new pens in their Ambition range with a good looking guilloche pattern,
white, grey and black pencils in the style of their Grip 2001 pencils, but the dots looking like crystals, similar to the Staedtler pencils with crystal dots,
different, new sets of coloured pens and pencils
and new colours for the Grip 2010 and 2022 pens
Except the Magnum Perfect Pencil, mentioned above, Graf von Faber-Castell has also released
desk accessories made from leather
a very good looking pen roll made from leather
‘Limited Edition Heritage’ fountain pens
uni-ball / uni / Mitsubishi Pencil
This might not be well known outside the German speaking countries, but in Germany (maybe even more markets, I don’t know) Faber-Castell is distributing uni-ball products. I am not sure when this started, but when I was still living in Germany uni-ball products didn’t have the Faber-Castell logo printed on them. Now they do, so I am not sure whether the cooperation is just more obvious now or whether there was no cooperation in the past.
For the Insights X that meant that Faber-Castell and uni / Mitsubishi Pencil were next to each other. Faber-Castell also included uni-ball products in their press releases. This included the ‘Trend’ version of the uni-ball Air, a pen I was disappointed with, mainly because of the false claims in their UK advertising. Well, those claims about producing fine and broad lines are the same in Faber-Castell’s press release, but at least they don’t seem to be the big selling point for Faber-Castell. Faber-Castell also presented the uni-ball Power Tank Trend – the advertising seems to indicate that this pen is similar to a Fisher Space Pen.
When I asked at the uni / Mitsubishi Pencils stand about pencils I was told that they don’t do pencils in this market and therefore don’t have any here. Maybe not selling pencils in this market is part of the agreement they have with Faber-Castell? Who knows.
Outside Insights X – Karstadt
The most exclusive Faber-Castell products were not at Insights X though, instead I found them in Karstadt, a department store in Nuremberg’s city centre – just opposite Staedtler’s shop.
I wonder whether Faber-Castell thought something along the lines of ‘If Staedtler has a shop in the city centre we also want to make sure we have a big presence in Nuremberg, the closest city to our headquarter’. Well, what I saw in Karstadt were the most expensive Graf von Faber-Castell products I have seen in my life.
Here are some of the highlights.
Two Pen of the Year 2015 Sanssouci Potsdam. One of them will set you back €3,500.
And here’s the pencil that is worth more than my car: a Perfect Pencil for €10,000.
Unfortunately I wasn’t able to take more photos with my phone because a shop employee told me off, saying that I need a signed letter from management if I want to take photos of the expensive pens. Well, luckily my wife was able to take the photo of the €10,000 pencil with her mobile, but the employee watched us with hawk eyes Suspecting we plan a heist to get the pencil out?, so we didn’t dare to take a close up photo of the pencil 8^(
I was surprised to see that Karstadt didn’t sell any Pelikan or Staedtler products. I found that rather odd as other department stores like Kaufhof sell these brands.
As usual please open the links on the images in a new tab to see them in high resolution (otherwise you can’t see the €10,000 pencil well).
Graf von Faber-Castell, that’s Faber-Castell’s posh product line started in 1993. Back then our favourite count, Anton-Wolfgang Graf von Faber-Castell, introduced this line as part of Faber-Castell’s reorientation. As a pencil enthusiast, I am quite happy that the Graf von Faber-Castell line has not neglected the humble pencil. There was a Graf von Faber-Castell version with only an eraser cap, a pencil extender and the perfect pencil and there were some other pencils along the way, like the fluorescent Graf von Faber-Castells.
This Graf von Faber-Castell Journal and Pencil set is available for free with most purchases from The Pen Company’s Graf von Faber-Castell line. I got it free of charge when I recently placed an order with them.
The pencil included in this set is one of their fluted pencils with a silver plated end cap. I assume it is silver plated, not solid silver but I am not 100% sure. These pencils are a bit harder than the very old Graf von Faber-Castell pencils, but certainly softer than a Faber-Castell HB pencil. In any case, they are a pleasure to write with while keeping the point fairly well.
The notebook you get is clothbound and has thick, creamy paper in a kind of slightly yellow shade of light beige. It feels quite different to the ordinary white from most notebooks. Despite the smooth surface, the paper is taking the graphite on very well. I am spelling this out because some smooth paper, like the one found in the original Field Notes, is very smooth and doesn’t work well with pencils – as if the paper is too smooth and not abrasive enough to get the graphite off the pencil and onto the paper. This Graf von Faber-Castell paper does, however, feel very smooth to the touch but is ‘abrasive’ enough for use with HB pencils. The writing experience on this paper is just excellent. It’s a shame you can’t buy these individually, but since they’ve been around for at least five years I hope that we will still see this notebook as part of some special offers in the future.
This blog post has been published on The Pen Company’s Blog, too. Just to spell it out, I have not received any money for writing this blog post.