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Keyroad

Keyroad on Fuzhou road

In my blog post about Simbalion’s Supreme Quality Pencil 88 I mentioned Keyroad, a Chinese stationery chain that I have also mentioned in several previous blog posts. Today I want to show you some photos I took in and around Keyroad stores, most from Keyroad’s store on Fuzhou road.

Keyroad
Simbalion’s Supreme Quality Pencil 88 and other pencils

The stationery on offer in Keyroad is not as exciting and high-end as what you could get in Meriful, but unfortunately Meriful on Fuzhou road closed down, or moved, in any case: I couldn’t find it on Fuzhou road. There are Meriful stores in other parts of Shanghai, but I haven’t visited them.

Keyroad
Even more pencils

Keyroad’s focus isn’t directly stationery. Their target group seems to be teenage girls, but because of this they have “designed” stationery, while common stationery stores tend to sell functional stationery.

Keyroad
A pack of smiley bulldog clips is only 12元 (~$1.95; €1.45; £1.25)

There is of course some overlap: you’d find plain pencils as well as erasers with cartoon pictures on in either type of store, but in Keyroad you’d find lots of colourful as well as imported stationery.You’ll find the likes of Lamy Safari or Parker Pens, but imported stationery tends to be prohibitively expensive.

I found more Keyroads than on previous visits – in new locations and also in locations where, previously, there have been similar shops.

Keyroad HongKou
The Dragon Dream Shopping Centre’s Queen’s Market is now a Keyroad, too

Price: May 2013

Exchange rates: June 2013

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Blackadder’s pencil

Tony Robinson has been knighted at the Queen’s Birthday Honours, while Rowan Atkinson has been made a CBE. I think this calls for a quote from Blackkadder!

Blackadder and the Queen talking about pencils …in the 16th century. (Image © BBC)

From Season 2, Episode 6 [1]The one where the evil German Ludwig (Hugh Laurie) kidnaps and kills them.

Blackadder: Madam, life without you is like a broken pencil.

Queen Elizabeth: Explain.

Blackadder: Pointless.


The screenshots in this blog post has been taken from episode 6 of the second season of the BBC’s Blackadder. I believe that the use of the screenshots shown in this blog post falls under “fair dealing” as described by the UK Copyright service.

References

References
1 The one where the evil German Ludwig (Hugh Laurie) kidnaps and kills them.

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Intermezzo

This is just a quick post to let you know that (most likely) you won’t see any long blog posts on Bleistift in the next four weeks or so.

My desk this morning.
My desk this morning.

I’m currently very busy at work and when that calms down I’ll be busy with other things …so it might be June before I get round to writing the blog posts I’ve currently got in mind.

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Why did stationery become so expensive?

Recently, I started to wonder why some of the items bought in the past years and month got so expensive.

Here are some examples. All prices are from Cultpens, just because that’s where these items were bought. I didn’t pick Cultpens because their prices increased more or less compared to other shops – other shops had similar prices at the same time and have similar prices now. Example: The price Niche Pens charged for the M400 was nearly the same at the time and is nearly the same now. Let’s have a look how the prices developed.

Product Old Date Old Price Old VAT Price
Feb. ’13
Total Price Increase Price Incr./year
Pelikan M400 white tortoise February 2009 £107.65 15% £169.99 58% 15%
Graf von Faber-Castell Perfect Pencil February 2010 £143 17.5% £188.95 32% 11%
Graf von Faber-Castell Six Guilloche Pencils February 2010 £25.29 17.5% £31 23% 8%

Neither RPI nor CPI were as high as the stationery price increase, even when you take the VAT increase into account. One point to mention is however that these pens are what I would call luxury pens [1]Customers of Montblanc pens might disagree with me on that and might call these mid- level pens.. So luxury stationery went up [2]I’ll just generalise instead of going down the “the price of three pens at one retailer went up” route.. How did the price of branded, good quality stationery increase?

Product Old Date Old Price Old VAT Price
Feb. ’13
Total Price Increase Price Incr./year
Staedtler Mars Micro Coloured Leads 0.5mm February 2010 £2.24 17.5% £2.57 15% 5%
Stabilo All Marking Pencil February 2010 £1.05 17.5% £0.96 -9% -3%
Faber-Castell 9000 Pencil January 2009 £0.79 15% £0.95 20% 5%
KUM Streamline Chrome Canister Sharpener 460S January 2009 £3.90 15% £4 3% 1% [3]More precise: 6‰, but I tried to stick to rounded %.

Interesting. That’s much closer to inflation. The Stabilo pencil even got cheaper. Unlike all other products mention so far the Stabilo is, as far as I know, not made in the eurozone. Maybe the Euro is one of the reasons behind the price increase, the Pound lost a lot of value against the Euro and QE certainly doesn’t help to keep it’s value up [4]Every time the latest QE figures are in the news I get a shock when I think about how much money that is equivalent to when you divide it by the (working) population.. OK, that’ Europe, but with Japan being a big manufacturer of stationery, how did the price of Japanese made pens develop?

Product Old Date Old Price Old VAT Price
Feb. ’13
Total Price Increase Price Incr./year
OHTO Tasche Fountain Pen January 2009 £14.67 15% £13.99 -5% -1%
Faber-Castell TK Fine Vario L [5]Yes, it’s made in Japan. November 2009 £12.95 15% £12.42 -4% -1%
Zebra TS3 Pocket Pencil December 2009 £2.88 15% £2.81 -2% -1%

The price were quite stable, they actually even went down, especially in real terms!

So. Luxury stationery prices went up a lot. Eurozone stationery got more expensive, but in real terms it probably kept its price, especially when taking the VAT increase into account. Non-Eurozone stationery went down in price. I wonder what happened to luxury stationery from Japan. Did it go up or down in price? Did anyone buy, let’s say a Pilot Falcon or something similarly priced in the last years in the UK? How much did you pay?

 


Percentages are rounded.

The old price was reconstructed from the order confirmations which listed prices for all articles without VAT and the VAT sum for the whole order. This means that the old price listed for stationery might be off by a penny or so. I’d also like to add that this is not at all supposed to be representative.

Price Increase / Year is what it say on the tin. Price Increase divided by the years since the item was bought. Compounding has not been taken into account, hey: I’m not an accountant or economist.

The pictures are from old blog posts (here and here), just to put some colour into this blog post.

References

References
1 Customers of Montblanc pens might disagree with me on that and might call these mid- level pens.
2 I’ll just generalise instead of going down the “the price of three pens at one retailer went up” route.
3 More precise: 6‰, but I tried to stick to rounded %.
4 Every time the latest QE figures are in the news I get a shock when I think about how much money that is equivalent to when you divide it by the (working) population.
5 Yes, it’s made in Japan.

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