Lamy specs vol. 2


Volume 2 of Lamy’s free, augmented reality (AR) magazine is out.

A screenshot of the AR app, projecting a Lamy Safari above the magazine cover

A screenshot of the AR app, projecting a Lamy Safari above the magazine cover

In case you wonder how long ago vol. 1 came out: it was in March.

Much more exciting than the augmented reality 3D Lamy pens, at least for me: Little videos in the articles that will come to life in the AR app, e.g. a video showing different pages in travel diary or a time-lapse video how Lamy’s store in New York is being set up.

The AR app shows a video of someone flicking through diary pages where the magazine shows a photo.

The AR app shows a video of someone flicking through diary pages where the magazine shows a photo.

Fitting with the article about the Lamy Safari there’s also an AR ‘artefact’ where you can change the colour of the Safari.

The app lets you pick the colour for the Lamy Safari

The app lets you pick the colour for the Lamy Safari

You can order a free copy of the magazine at https://specs.lamy.com/.

 

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