Keyroad on Fuzhou road

In my blog post about Simbalion’s Supreme Quality Pencil 88 I mentioned Keyroad, a Chinese stationery chain that I have also mentioned in several previous blog posts. Today I want to show you some photos I took in and around Keyroad stores, most from Keyroad’s store on Fuzhou road.

Simbalion’s Supreme Quality Pencil 88 and other pencils

The stationery on offer in Keyroad is not as exciting and high-end as what you could get in Meriful, but unfortunately Meriful on Fuzhou road closed down, or moved, in any case: I couldn’t find it on Fuzhou road. There are Meriful stores in other parts of Shanghai, but I haven’t visited them.

Even more pencils

Keyroad’s focus isn’t directly stationery. Their target group seems to be teenage girls, but because of this they have “designed” stationery, while common stationery stores tend to sell functional stationery.

A pack of smiley bulldog clips is only 12元 (~$1.95; €1.45; £1.25)

There is of course some overlap: you’d find plain pencils as well as erasers with cartoon pictures on in either type of store, but in Keyroad you’d find lots of colourful as well as imported stationery.You’ll find the likes of Lamy Safari or Parker Pens, but imported stationery tends to be prohibitively expensive.

I found more Keyroads than on previous visits – in new locations and also in locations where, previously, there have been similar shops.

Keyroad HongKou
The Dragon Dream Shopping Centre’s Queen’s Market is now a Keyroad, too

Price: May 2013

Exchange rates: June 2013