magazine


Lamy specs vol. 2

Volume 2 of Lamy’s free, augmented reality (AR) magazine is out.

A screenshot of the AR app, projecting a Lamy Safari above the magazine cover

A screenshot of the AR app, projecting a Lamy Safari above the magazine cover

In case you wonder how long ago vol. 1 came out: it was in March.

Much more exciting than the augmented reality 3D Lamy pens, at least for me: Little videos in the articles that will come to life in the AR app, e.g. a video showing different pages in travel diary or a time-lapse video how Lamy’s store in New York is being set up.

The AR app shows a video of someone flicking through diary pages where the magazine shows a photo.

The AR app shows a video of someone flicking through diary pages where the magazine shows a photo.

Fitting with the article about the Lamy Safari there’s also an AR ‘artefact’ where you can change the colour of the Safari.

The app lets you pick the colour for the Lamy Safari

The app lets you pick the colour for the Lamy Safari

You can order a free copy of the magazine at https://specs.lamy.com/.

 


Lamy specs

Earlier this month Lamy released their new magazine ‘specs’, you might have seen my tweet about it at the time.

It’s a bilingual magazine that comes with an AR (augmented reality) app. I got mine today and had a quick look.

After ordering my free copy at https://specs.lamy.com it took about a week for it to arrive.

Here’s a little video where I share my first impressions.

Open in YouTube to watch bigger or in full-screen.