Staedtler’s Noris is near-daily occurrence on UK TV. Thanks to its ubiquitousness in schools it is sure to make an appearance in stock footage about primary schools. There is however a new place where you can admire the Noris on UK TV: during the day and in the evenings: in TV advertising for an erectile dysfunction blood test. Yes, I was also surprised they show this during the day. You can see a Noris triplus in two shots. First the lead is intact, then the lead is broken off. Subtle?
You can watch the whole advertising below. I’m surprised that at the time of posting this blog post it only has 100 views. You always think that companies that pay for nation-wide TV advertising must be quite big, but maybe the company behind this is rather small or just doesn’t promote their videos online.
On to the next topic: A buyer from one of my eBay auctions mentioned the Pencil episode of The Boring Podcast to me. I listened to this Podcast (or the radio show version) when it was new and I enjoyed it, but somehow stopped listening, even though it still is still in my podcast app. That was a mistake. This show originally caught my eye because the presenter is James Ward, the author of the Adventures in Stationery book. By the way, I never got a reply to my question what his favourite pencil is, but I might try again in another six years. The pencil episode‘s main contributor is Brian Mackenwells. He’s talking about many pencils, including the Tombow Mono 100, the real Blacking and the CalCedar Blackwing, the Noris, the Columbus and many more. Have a listen – and also have a look at Brian Mackenwells’ cool typewriter products!