A Viking invasion 3


The Vikings are coming

No one expects a Viking invasion1

…and when it’s coming there’s no escape.

Luckily I, Langskæg2, got invaded by the trading, not the raiding kind of Viking, thanks to Henrik’s generosity. You might know Henrik, who is from Denmark, from his comments on different stationery blogs.

How a full blown Viking invasion looks like.

How a full blown Viking invasion looks like.

Viking outside Denmark

Unfortunately Viking is one of those brands that is not very well known outside its home country. I hope that will change in the future. From my point of view Viking got most exposure in the English speaking stationery world when their products where released as past of the 2012 Rad and Hungry Denmark kit and the 2014 Rad and Hungry Denmark kit and booster pack. Rad and Hungry are also currently working with Viking to release their own notebooks and pencils, how exciting is that…

 

Viking’s history – a round trip from Denmark to Sweden and back

The Viking brand was registered in 1913 and the first pencils were produced 100 years ago, in 19143, when the Danish matchstick factory H. E. Gosch started making pencils. The pencil branch of the matchstick factory was the brainchild of Folmer Preisler, who married the daughter of the matchstick factory’s owner. The beginning wasn’t easy, but after the two World Wars Viking was doing well. Their problems only started in the early 1970s, when a Swedish competitor bought the matchstick factory which, at that time, was still Viking’s parent. Just some context: At that time the Swedish matchstick maker Svenska Tändsticksaktiebolaget had a monopoly in Europe and many other parts of the world – when I was a kid these were the only matchsticks you could get (they had a monopoly in Germany from 1930 until 1983). After being taken over the Danish pencil factories closed down – the new owner was not interest in pencils. Later Viking ended up with Esselte, who used to own Dymo and who still owns Leitz. In 2010 Viking became Danish again when it was bought by Creas. Since Creas took over they started moving production back to Denmark or as close to Denmark as possible. They also put an emphasis on simple, good design and environmentally friendly production.

 

My Vikings

I’m really excited about trying out the new Vikings I have received from Henrik. The ones I have used so far, from Rad and Hungry, were very nice writers! A while ago I decided to produce shorter blog posts in the future, to make them less boring, so I won’t talk about the Viking stationery now but will write more about the them in a future blog post.

 


I’d like to thank Henrik for all the nice Viking stationery I have received. He’s not linked to Viking, doesn’t work in stationery and paid for the goods out of his own pocket.

Nearly all of the information in the Viking history paragraph was taken from Viking’s web site.

You can see more Viking products on their Danish web site.

 

  1. Their chief weapon is surprise… surprise and fear… fear and surprise… Their two weapons are fear and surprise… and ruthless efficiency… Their three weapons are fear, surprise, and ruthless efficiency… and an almost fanatical devotion to stationery… Their four… no… Amongst their weapons… Amongst their weaponry …are such elements as fear, surprise… I’ll better leave that now and continue the blog post… []
  2. the viking name given to be by Henrik []
  3. To commemorate the 100th anniversary Viking has released the Viking 100, a fountain pen (top right in the picture). []

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3 thoughts on “A Viking invasion

  • Sean

    I was going to make a joke about this being, instead of danegeld, something like stiftgeld, only to find out there really is such a thing as stiftgeld.

    It all looks very interesting, thanks for posting. I’m looking forward to hearing your opinion of them. I’m also reminded that I’m very late in sending something to Henrik that I was supposed to.

    PS: A company slogan for Viking (?): “Something is written in the state of Denmark.” 😉

  • Matthias Post author

    Oh, I didn’t know about Stiftgeld. Too bad it doesn’t have anything to do with pens…
    My initial impression: they are a bit soft for my liking, but otherwise very nice.
    I really like your slogan 8^)