Tesco, LeGou and Maped 2


When I go to the supermarkets in Shanghai it’s usually E-Mart, a large Korean supermarket chain. In the past I used to go to Carrefour, but I think I haven’t been to a Carrefour in Shanghai for at least five years – just because it’s less convenient to go there. It’s a shame, because they always had a good selection of Faber-Castel products with very low prices. Even though I’ve seen Tesco in Shanghai1 in the past, I’ve never actually visited one.  This had to change. I mentioned Tesco in previous blog posts. It’s one of the biggest or the biggest supermaerket chain in the UK. Many Brits try to avoid Tesco for various reasons, but my wife and I usually don’t mind and visit more or less all supermarket chains nearby, we don’t have a particular favourite.

The Tesco I went to is in SongJiang, not far from the Shanghai Institute of Foreign Trade. The selection of stationery is fantastic, much better than in the English Tesco extra I usually visit. The stationery products on offer are dominated by Chinese brands, which is no surprise – there are a lot of Shanghainese M&G products in the shelves. Even though I did not notice this brand in the beginning of the decade, it has certainly been in all the supermarket chains in recent years. Pencil-wise the choice is not great, there are only a few different pencils to choose from. Most are hexagonal, some are triangular. Most space was reserved for Tesco’s own brand yellow pencils (I’ll try to check where they are made when I go there again), Staedtler’s yellow pencil 134 (produced in Shanghai) and Chung Hwa’s Drawing Pencil 101. Pens are surprisingly cheap, but I’ll write more about that another time. One brand that seems to grow year on year in China, Britain and Germany is Maped. Maped –  Manufacture d’Articles de Précision Et de Dessin (Manufacture of Precision and Drawing Tools) is a French company established in 1947. Unlike companies like Staedtler or Faber-Castell, Maped concentrates more on non-pen stationery, like paper-clips, scissors, etc. Since 2006 they own Helit and Diplomat, two German companies. Helit manufactures Bakelite desk accessories and other items. You can see their Bakelite blotting roller in this blog post. This blotting roller is from a mould or based on a mould that is at least 90 years old. Back to Shanghai: I’m quite happy to have so much choice. You can be sure that I already bought quite a few stationery products in LeGou Tesco.

A small fraction of the stationery in LeGou

  1. Tesco entered the Chinese market in 2004 when they bought the Chinese supermarket chain 乐购 (LeGou – Happy shopper) []

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2 thoughts on “Tesco, LeGou and Maped

  • Gunther

    Thank you for that report! – A while ago I have bought a dozen of the Staedtler’s yellow pencil 134 and was disappointed – a considerable number of the pencils in the box had off-centered leads. Is this still the case?

  • hen

    Great post! I love E-Mart. My cousin lives near one in Seoul. I went a few times this past trip but didn’t make it to the office supplies section. There is a big Korean super market chain in the US called H-Mart that I also love but doesn’t have an office supplies section.

    Interesting to read that you’ve noticed that Maped seems to be growing their presence in China, UK and Germany ’cause I’ve definitely noticed their growth in the US.